Our company has a “digital initiative.” It’s iHeart Media’s endeavor to become a multi-media company. Yes, our roots are in radio, but our endeavor expands into websites and podcasts and streaming audio and streaming video. Digital. That which feeds to not only your ears, but your eyes. We’re on your speakers and on your screens. We’re everywhere, baby! And we truly are a multi-media company – through our multi-media platform we reach one-quarter billion consumers a month worldwide. That’s a lot of ears and eyes!
In that I am a personality for this media company, the expectation is that I contribute to this media frenzy. I agree with the expectation. I am challenged by it and accept the expectation. But it scares the crap out of me. Here’s why.